The Use of Prototype Stores,detailed Operating Procedures,and the Inspection of Store

question 30

Multiple Choice

The use of prototype stores,detailed operating procedures,and the inspection of store units by chain retailers and franchisors is used to _____.

• A)develop and maintain a consistent image
• B)reduce operating costs
• C)reduce construction costs
• D)reduce construction time and start-up costs

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Definitions:

Aloof

Describes someone or something that is not friendly or forthcoming; cool and distant.

Brand Equity

The value and strength of a brand in the marketplace, based on consumer perceptions, recognition, and loyalty.

Financial Valuation

The process of determining the economic value of a company, brand, or asset, based on its ability to generate future income.

Brandz

A global brand equity platform that provides insights and research on brand valuation and performance.