Impulse Items Are Placed on the First Floor While Specific-Intent

question 51

Multiple Choice

Impulse items are placed on the first floor while specific-intent items are located on the fourth floor.This retailer utilizes _____ product groupings.

• A)functional
• B)purchase motivation
• C)market segment
• D)storability

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Definitions:

Long-term Potentiation

A lasting enhancement in signal transmission between two neurons that results from stimulating them simultaneously, believed to be a cellular mechanism underlying learning and memory.

Neurotransmitters

Chemical substances involved in the transmission of neural impulses from one neuron to another.

Glutamate

A major neurotransmitter in the nervous system that plays key roles in brain development, learning, and memory.

Retrograde Amnesia

Failure to remember events that occurred prior to physical trauma because of the effects of the trauma.