A Common Difficulty in the Handling of Many Substitute Goods

question 39

Multiple Choice

A common difficulty in the handling of many substitute goods or services is that _____.

• A)inventory turnover may increase
• B)one-stop shopping may not be promoted
• C)scrambled merchandising is achieved
• D)overall sales may not increase

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Definitions:

In-Store Samples

Small quantities of a product given to customers within a retail location for free to try before they buy.

Direct Marketing

A form of advertising where companies communicate directly with consumers through various media channels to promote products or services.

Competitive Parity Budgeting

A method of setting a marketing budget based on matching competitors' spending to maintain market share and prevent competition from outspending.

Market Share

The portion of total sales in a market generated by a particular business.