The Trading-Area Segment from Which a Retailer Draws Customers from the Longest

question 63

Multiple Choice

The trading-area segment from which a retailer draws customers from the longest distances is the _____ trading area.

• A)secondary
• B)satellite
• C)fringe
• D)primary

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Definitions:

Power Distance

A cultural dimension that describes the extent to which individuals in a society accept and expect power to be distributed unequally.

Humane Orientation

Describes a cultural dimension reflecting the degree to which a society encourages and rewards individuals for being fair, altruistic, friendly, generous, caring, and kind.

Institutional Collectivism

The degree to which organizational and societal cultural practices encourage and reward collective distribution of resources and collective action.

Uncertainty Avoidance

A cultural dimension that describes the degree to which a society tolerates ambiguity and uncertainty, influencing how its members deal with unfamiliar situations.