Which Statement Concerning Marketing Research in Retailing Is Not Correct

question 79

Multiple Choice

Which statement concerning marketing research in retailing is not correct?

• A)The use of intuition is an example of the use of marketing research in retailing.
• B)Marketing research reduces a retailer's risk.
• C)Marketing research should be a continuous process.
• D)Marketing research can involve such facets of a retailer's strategy as pricing,location,and store image.

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