Relevant Data Are Collected,organized,and Stored on a Continuous Basis in Marketing

question 97

True/False

Relevant data are collected,organized,and stored on a continuous basis in marketing research.

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Definitions:

Brand Equity

The additional market share and profits products earn because of the brand’s strength compared with that of competing products.

Market Share

The portion of a market controlled by a particular company or product, usually expressed as a percentage.

Brand Identity

The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.

Brand Extension

The practice of using an existing brand name on a new product in a different category to leverage brand equity.