Which Retail Institution Is Most Likely to Appeal to a Concentrated

question 19

Multiple Choice

Which retail institution is most likely to appeal to a concentrated market segment?

• A)department store
• B)specialty store
• C)conventional supermarket
• D)superstore

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Definitions:

Common Identity

Common identity refers to a collective sense of belonging shared by a group of individuals, based on similar attributes, beliefs, or values.

Ingroup

“Us”—people with whom we share a common identity.

Ethnic Groups

Groups of people who share common cultural characteristics, including language, religion, nationality, or historical experience, distinguishing them from other groups.

Ingroup Bias

The tendency to favor and extend better treatment to members of one's own group over those from external groups.