The Difficulty in Classifying Consumers by a Given Demographic and Lifestyle

question 16

Multiple Choice

The difficulty in classifying consumers by a given demographic and lifestyle profile is recognized in which of these categories?

• A)consumer sophistication and confidence
• B)gender roles
• C)component lifestyles
• D)poverty of time

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Definitions:

Discount

A reduction applied to the regular price of products or services.

Note Payable

A written agreement in which one party promises to pay another party a certain amount of money at a specific future date or on demand.

Credit Balance

A positive amount that represents a sum of money owed to a company in its books.

Form W-4

A U.S. tax form used by employees to indicate their tax situation to their employer, such as marital status and allowances, to determine withholding tax.