A Difficulty in the Study of Motives Is That _____

question 4

Multiple Choice

A difficulty in the study of motives is that _____.

• A)motives can be observed
• B)a researcher needs to distinguish between rational and irrational motives
• C)it is based on self-reports of consumers
• D)a consumer's motives may be related to his/her demographic characteristics

---

Definitions:

Highbrow Tastes

Preferences for cultural products, activities, or interests considered intellectual, sophisticated, or of high quality.

Literature

Written works considered to have artistic or intellectual value, including fiction, poetry, drama, and essays.

Comprehensive

Describing something as fully inclusive or encompassing all necessary elements, parts, or aspects.

Childcare

The care and supervision of a child or multiple children, typically from ages six weeks to thirteen years, by a person other than the child's legal guardians.