A Major Advantage of the Use of Social Versus Commercial

question 60

Multiple Choice

A major advantage of the use of social versus commercial cues to consumers is based upon _____.

• A)the use of lifestyle demographic factors
• B)degree of cognitive dissonance
• C)believability
• D)post-purchase behavior

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Definitions:

Upton Sinclair

An American writer and social activist best known for his novel "The Jungle," which exposed the harsh conditions and exploited lives of immigrants in the United States' meatpacking industry, leading to public outrage and regulatory reforms.

Elections

A formal group decision-making process by which a population chooses an individual or multiple individuals to hold public office.

Unemployed

The state of being without a paid job but available to work.

Works Progress Administration

A key New Deal agency established in 1935 to address unemployment during the Great Depression by creating jobs in public works projects.