In Which Stage of the Decision Process Does a Consumer

question 80

Multiple Choice

In which stage of the decision process does a consumer recognize that the good or service under consideration may solve a situation of shortage or unfulfilled desire?

• A)evaluation of alternatives
• B)information search
• C)stimulus
• D)problem awareness

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Definitions:

CRA

Stands for Canada Revenue Agency, the federal agency responsible for administering tax laws and various social and economic benefit and incentive programs.

Potential New Shareholders

Individuals or entities that may consider investing in a company's equity but currently do not hold any shares.

Auction Market

A marketplace in which buyers and sellers express their prices through bids and offers, and transactions occur at prices where supply and demand meet.

OTC Market

Over-the-counter market, a decentralized market where securities not listed on major exchanges are traded directly between parties.