A Major Advantage of the Use of Social Versus Commercial

question 60

Multiple Choice

A major advantage of the use of social versus commercial cues to consumers is based upon _____.

• A)the use of lifestyle demographic factors
• B)degree of cognitive dissonance
• C)believability
• D)post-purchase behavior

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Definitions:

Jewish

Pertaining to the religion, culture, or ethnicity of Judaism and its followers.

Forever Foreigner

A concept describing the persistent perception of certain ethnic or racial groups as not belonging to the dominant national identity, regardless of their citizenship status.

South Asians

Individuals originating from the southern region of Asia, which includes countries like India, Pakistan, Bangladesh, and Sri Lanka.

Skin Color

A person's complexion or pigmentation, significantly influenced by genetic inheritance and often used as a basis for social and racial categorization.