A Salesperson's Being Honest in Assessing a Product's Use,features,and Benefits

question 58

Multiple Choice

A salesperson's being honest in assessing a product's use,features,and benefits can reduce consumers' _____.

• A)social cues
• B)commercial cues
• C)cognitive dissonance
• D)physical drives

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Definitions:

Residual Information

Data or knowledge that remains after the main information has been processed or conveyed, often providing additional insights.

Heuristics

Mental shortcuts or rules of thumb that simplify decision making, often used to speed up the process of finding a satisfactory solution.

Bounded Rationality Model

A concept suggesting that individuals make decisions based on the limited information they have available and within the constraints of their mental capacity.

Emotional Block

Emotional block is a situation or condition where an individual's feelings prevent them from understanding a situation clearly or acting effectively, often hindering problem-solving and decision-making processes.