Vending Machine Transactions Are Not Considered Part of Direct Marketing

question 19

Multiple Choice

Vending machine transactions are not considered part of direct marketing because _____.

• A)vending machines are located in offices,restaurants,and factories
• B)consumers are solicited via in-person selling efforts
• C)the transaction is not via mail,phone,fax,or computer
• D)the average transaction is too low

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Definitions:

Symbolic Culture

A component of culture that is expressed through symbols, language, and nonmaterial culture, embodying the values and norms of a society.

Ideal Culture

The norms, values, and patterns of behavior that members of a society believe should be observed in principle.

Real Culture

The norms, values, and patterns of behavior that actually exist within a society (which may or may not correspond to the society’s ideals).

Symbolic Culture

Consists of the non-material aspects of culture including beliefs, language, values, and norms that are conveyed through symbols.