A Common Problem with All Forms of Direct Marketing Is

question 63

Multiple Choice

A common problem with all forms of direct marketing is the _____.

• A)difficulty in a consumer's visualizing the product's texture,color,and fit
• B)inability of a retailer to generate mailing lists from a customer data base
• C)inability to classify shoppers on the basis of their past shopping behavior
• D)high startup costs

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Definitions:

U.S. Trade Deficits

occur when the total value of goods and services the United States imports exceeds the value of what it exports.

Government Bonds

Securities issued by a government to raise funds from the public to finance its expenditure.

Government Spending Crowding Out

A situation where increased government spending leads to a reduction in private sector spending, either because of higher interest rates or because funds available for private investments are used for government projects.

Opportunity Cost

is the benefit that is missed or given up when choosing one alternative over another.