A Direct Marketer That Seeks to Reduce Its Inventory Investment

question 77

Multiple Choice

A direct marketer that seeks to reduce its inventory investment and risk through purchasing its goods after they are paid for by consumers needs to be concerned with _____.

• A)the wheel of retailing
• B)the four rights of consumers
• C)employee empowerment
• D)the 30-day rule

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Definitions:

External Noise

Distractions or disturbances from the environment that interrupt or interfere with the communication process.

Ambush Listening

is a deceptive form of listening where the listener pretends to be attentive but is actually waiting for an opportunity to attack or counter the speaker's arguments.

Social-Decentering

is the cognitive process of considering and taking into account the perspectives, feelings, and backgrounds of others.

Meta-Messages

The underlying meaning or context of a message that goes beyond the literal meaning of the words spoken.