A Customer Data Base Can More Easily Be Developed and Maintained

question 40

Multiple Choice

A customer data base can more easily be developed and maintained in all forms of direct marketing than in other forms of retailing because _____.

• A)goods are shipped to a customer's home or office
• B)consumer concern for privacy is high
• C)consumer responses to promotions are typically high
• D)high direct marketing clutter exists

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Definitions:

Narcolepsy

A long-standing sleep ailment marked by excessive sleepiness during the day and abrupt sleep episodes.

Delta Waves

The large, slow brain waves associated with deep sleep.

N1 Sleep

The first stage of the sleep cycle, characterized as the transition period from wakefulness to sleep, marked by light sleep and a reduction in muscle activity and awareness of the surroundings.

Circadian Rhythm

The internal biological clock that regulates the sleep-wake cycle and other physiological processes within approximately a 24-hour period.