A Store-Based Retailer That Uses the Web to Expand Its

question 54

Multiple Choice

A store-based retailer that uses the Web to expand its target market has evolved from _____ to _____.

• A)single-channel retailing;multi-channel retailing
• B)mass marketing;concentrated marketing
• C)differentiated marketing;mass marketing
• D)independent;a fully integrated vertical marketing system

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Definitions:

Concrete operational thinking

A stage in cognitive development where children gain the ability to think logically about concrete events.

Systematically solve problems

Employing a methodical and organized approach to identifying solutions to issues.

Moral reasoning

The process of determining what is right or wrong in a given situation, typically guided by ethical principles and personal values.

Kohlberg

Refers to Lawrence Kohlberg, a psychologist best known for his theory of moral development, which outlines the stages of moral reasoning.