Which of the Following Is a Major Limitation to Direct

question 89

Multiple Choice

Which of the following is a major limitation to direct marketing for a retailer?

• A)Startup costs are generally very high.
• B)Pricing may be difficult to plan since catalogs need to be prepared well in advance.
• C)It is difficult to pinpoint consumer segments through mailings.
• D)Customer shopping is generally inconvenient.

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Definitions:

Indirect Method

A method of calculating cash flows from operating activities in the cash flow statement by adjusting net income for changes in balance sheet items.