A Direct Marketer Can Reduce the Costs of Catering to a Market

question 17

Multiple Choice

A direct marketer can reduce the costs of catering to a market niche through the use of _____.

• A)specialogs
• B)prototype stores
• C)scrambled merchandising
• D)rationalized retailing

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Definitions:

Spending Power

The authority of a government to allocate its resources by making expenditures to achieve economic or social objectives.

Takings Clause

An element of the U.S. Constitution's Fifth Amendment that prevents the government from seizing private property for communal purposes without fair compensation.

Police Power

The capacity of a state to regulate behaviors and enforce order within its territory for the betterment of the health, safety, morals, and general welfare of their inhabitants.

Public Health

The science and art of preventing disease, prolonging life, and promoting health through organized efforts and informed choices of society, organizations, public and private communities, and individuals.