A Prospective Consumer Who Has Never Been Sought Before by a Direct

question 6

Multiple Choice

A prospective consumer who has never been sought before by a direct marketer can be classified as a _____.

• A)nonregular
• B)nonrespondent
• C)new trial
• D)new contact

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Definitions:

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture.

Pluralism

A condition or system in which two or more states, groups, principles, sources of authority, etc., coexist.

Average Age

The mean age of a particular group of individuals or entities, calculated by dividing the sum of their ages by the number of individuals.

Cost Argument

A principle suggesting that maintaining certain practices, such as equal employment opportunities, can reduce costs associated with turnover, absenteeism, and training by utilizing a larger, more diverse workforce.