Which of the Following Is Not a Major Limitation of Direct

question 75

Multiple Choice

Which of the following is not a major limitation of direct marketing?

• A)high direct marketing clutter
• B)dated prices and styles due to catalog printing dates
• C)the ability to target niche markets
• D)inability of customers to examine products prior to purchase

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Definitions:

Regression Coefficients

Parameters in a regression model that quantify the relationship between the dependent variable and each of the independent variables.

Sampling Error

The discrepancy between the statistical characteristics of a sample and those of the entire population, arising purely from the randomness of the sample selection.

Dummy Variables

Variables used in regression analysis to represent categorical data by assigning numerical values, typically 0 or 1, to represent the presence or absence of certain characteristics.

Categorical Variable

A variable that represents groups or categories, which are not numerical.