A Customer Data Base Can More Easily Be Developed and Maintained

question 40

Multiple Choice

A customer data base can more easily be developed and maintained in all forms of direct marketing than in other forms of retailing because _____.

• A)goods are shipped to a customer's home or office
• B)consumer concern for privacy is high
• C)consumer responses to promotions are typically high
• D)high direct marketing clutter exists

---

Definitions:

Dollars

The unit of currency used in the United States and other countries, often symbolized by $.

Internal Rewards

Personal satisfaction and intrinsic motivations that come from within an individual, rather than external rewards.

Sense of Achievement

A feeling of pride and satisfaction that comes from accomplishing a task or reaching a goal.

Pride in Accomplishment

is a feeling of satisfaction and self-respect that comes from achieving or excelling in something.