A Bricks-And-Mortar Retailer Questions Whether It Should Also Sell Goods

question 8

Multiple Choice

A bricks-and-mortar retailer questions whether it should also sell goods through the Web as part of a dual distribution channel strategy.What step is involved in the retailer's direct marketing strategy?

• A)order fulfillment
• B)customer contact
• C)customer response
• D)business definition

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Definitions:

Passenger

An individual who travels in a vehicle, like a car, plane, or train, but does not operate it.

Driving

The act of controlling and operating a vehicle.

ADHD

Attention Deficit Hyperactivity Disorder, a mental health disorder characterized by patterns of inattention, hyperactivity, and impulsivity.

School-Aged Children

Children in the age group that typically attend school, usually considered to be between the ages of 6 and 18.