Examlex
In comparison to direct selling,in direct marketing,a consumer is first exposed to a good or service through a nonpersonal medium.
Entrepreneurs
Individuals who initiate, manage, and take on the risks of a business or enterprise.
People in General
refers to the overarching category of individuals or groups without specifying demographics, characteristics, or specifics.
Product Satisfaction
The degree to which a product meets or exceeds the expectations and needs of its users or consumers.
Expected Product
The set of attributes or benefits that consumers anticipate receiving from a product or service.
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