A Retailer That Increases Its Product Line Assortment Width by Adding

question 37

Multiple Choice

A retailer that increases its product line assortment width by adding new products unrelated to its original business and to each other is practicing _____.

• A)scrambled merchandising
• B)the wheel of retailing
• C)rationalized retailing
• D)life cycle retailing

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Definitions:

Long-range Goals

Objectives or aims set by an individual or organization that are intended to be achieved over an extended period, often several years or more.

Long-term Planning Tools

Instruments or methodologies used to map out a company's long-term goals, strategies, and resource allocation.

Operational Plan

A detailed plan that outlines how an organization's strategic objectives will be achieved through specific actions and resources in the near term.

Viewing

The act of watching, inspecting, or examining something, often used in contexts such as online content consumption or property visits.