A Major Retailer Studied the Image of Two of Its

question 71

Multiple Choice

A major retailer studied the image of two of its units,a discount specialty store chain and an upscale specialty store chain,using a positioning map technique.Both of these units' images were clustered in the same quadrant.Which statement best explains this phenomenon?

• A)Each chain has a distinct image.
• B)Both chains appeal to the mass market.
• C)Both chains appeal to the same target market.
• D)Both chains are perceived as being upscale.

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Definitions:

Compounded Semi-annually

A method of calculating interest wherein the interest is added to the principal amount twice a year.

Interest

The amount paid for the use of borrowed money, usually expressed as a percentage of the principal.

Investment

The action of allocating resources, usually money, with the expectation of generating an income or profit.