A Major Retailer Studied the Image of Two of Its

question 71

Multiple Choice

A major retailer studied the image of two of its units,a discount specialty store chain and an upscale specialty store chain,using a positioning map technique.Both of these units' images were clustered in the same quadrant.Which statement best explains this phenomenon?

• A)Each chain has a distinct image.
• B)Both chains appeal to the mass market.
• C)Both chains appeal to the same target market.
• D)Both chains are perceived as being upscale.

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Definitions:

Protodeclarative

A phase in early child language development where infants use gestures or vocalizations to draw attention to objects or events.

Overextension

a language development error where a child uses a word too broadly, for objects that are not included in the word's meaning.

Pragmatics

The aspect of language concerned with the use of language in different contexts and the conventions that govern its use in communication.

Contributions

Refers to the act of giving or adding to a larger whole, often used in contexts involving collaborative efforts or individual offerings to collective projects or fields.