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Expected customer services provide a competitive advantage to the retailer.
Big Data
Vast collections of data that can be processed using computational methods to uncover patterns, trends, and links, particularly in the realm of human behavior and interactions.
Crowdsourcing
The practice of obtaining information, ideas, or input into a task or project by soliciting contributions from a large group of people, typically from the online community.
Targeted Advertising
Marketing strategies that focus on reaching a specific audience based on their demographics, interests, or other identifiable characteristics.
Sophisticated Analytics
Involves the use of advanced methods and technologies to interpret and derive meaningful insights from data.
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