The Potential for Channel Conflict (Due to the High Power

question 26

Multiple Choice

The potential for channel conflict (due to the high power of a retailer relative to a manufacturer) is greatest in which form of distribution?

• A)dual distribution
• B)selective distribution
• C)exclusive distribution
• D)intensive distribution

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Definitions:

Social Communication Model

A theoretical framework describing the processes and patterns of communication that occur within social networks and communities.

Audience-centric Approach

A strategy in communication or marketing that focuses on understanding and addressing the needs, preferences, and expectations of the target audience.

Effective Communication

The successful conveyance or exchange of information and ideas through clear and comprehensible messages.

Cultural Diversity

The existence of a variety of cultural or ethnic groups within a society, organization, or community.