According to the Text,which of the Following BEST Describes the Fast-Paced

question 27

Multiple Choice

According to the text,which of the following BEST describes the fast-paced investment in Internet technologies that characterized the 1990s?

• A) It enabled the on-line data integration and communication technology that we know today.
• B) It stretched into the 21st century.
• C) It was foolhardy and has reaped no benefits.
• D) It had no effect on the marketing mix.

---

Definitions:

Global Impact

Global Impact refers to the effect of actions or occurrences in one area on the rest of the world, encompassing environmental, economic, cultural, and social dimensions.

Retailing

The selling of goods or services directly to consumers, typically through various distribution channels.

Franchisee

An individual or company that is granted the license to operate a business under the franchisor's trademark, branding, and business model.

Franchisor

A business entity that grants the right to an individual or company (franchisee) to conduct business using its trademark, products, and business model.