Joel Veitch Is the Creator of a British Internet Comedy

question 53

Multiple Choice

Joel Veitch is the creator of a British Internet comedy screen called Viking Kittens.Photographs of two kittens have been modified to make them look like Vikings and then superimposed on an animated background of them crossing the ocean on a Viking ship.In the background plays Led Zeppelin's "Immigrant Song." More striking perhaps than the comedy of the animation is the fact that as the kittens are rolling along the waves,you can follow a link to an on-line store selling mugs,t-shirts,and sweatshirts with the Viking kittens' image emblazoned on them.Veitch began adding merchandise only a week after the site went live as a response to e-mail requesting he create Viking Kitten products.He says he sells about 15 to 20 items a day from his various comic websites,and he estimates selling one item for roughly 3,500 Viking Kittens page views.
-Refer to Online Dictionary.Tools that Marlo could use effectively include all of the following EXCEPT which one?

• A) targeted e-mail messages to school administrators
• B) a newsletter about language development sent electronically to parents and schools
• C) affiliate marketing with Webster,Britannica,and other adult dictionaries and information sources
• D) untargeted e-mail messages to develop broad national attention

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Definitions:

Social Norms

Shared expectations and rules that guide behavior within a society or group, influencing how individuals act and interact.

Premarital Sex

Sexual activity engaged in by people before they are married.

Middle East

A geopolitical region centered on Western Asia and Egypt, characterized by its cultural, historical, and political significance.

Permissiveness With Affection

The standard in which premarital intercourse is viewed as permissible for both men and women if it occurs in the context of a long-term, committed, or loving relationship.