According to the Text,which Statement Is True About Marketing Channel

question 17

Multiple Choice

According to the text,which statement is true about marketing channel significance?

• A) Multichannel customers spend between two and three times as much as retail customers alone.
• B) By implementing integrated,cross-channel strategies,the Internet should be able to replace existing marketing programs.
• C) Cross-channel business strategies for business are costly and are less profitable than a purely e-business focus.
• D) Internet customers spend 10 times as much as traditional retail customers.

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Definitions:

Inclusion-Exclusion

Principles or practices within groups or organizations that either facilitate the integration and acceptance of diverse members or delineate boundaries that exclude or limit participation of certain individuals.

Continuum

A continuous sequence in which adjacent elements are not perceptibly different from each other, although the extremes are quite distinct.

Need-Threat Model

A psychological framework that explains how individuals respond to situations that threaten their essential needs.

Sorority

A social organization primarily for female students in colleges or universities, dedicated to personal development, community service, and forming social bonds.