When Amazon Launches a Personalized Web Page Every Time a Visitor

question 72

Multiple Choice

When Amazon launches a personalized Web page every time a visitor arrives at the site,what is the company using?

• A) selective customization
• B) customer relationship extension
• C) Internet personalization
• D) mass customization

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Definitions:

Empirical

Pertaining to knowledge or information gained by observation, experience, or experiments rather than through theory or pure logic.

French Impressionists

French Impressionists were a group of 19th-century artists who sought to capture fleeting moments and the effects of light using bold colors and innovative brushwork.

Realists

Individuals who base their perception of reality on the physical world, accepting it as it truly is, often in contrast to idealists.

Cubists

Artists associated with the Cubism movement, which emphasized abstract forms and the fragmentation of objects into geometric shapes.