Which One of the Following Is the Most Important Factor

question 41

Multiple Choice

Which one of the following is the most important factor that influences consumer purchasing from certain company websites?

• A) the familiarity of the on-line firm to the consumer
• B) the costs if the purchased product does not actually ship to the consumer after on-line payment?
• C) The appearance and "feel" of the site to the consumer.
• D) having a physical location also

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Definitions:

Financing Receivables

A type of financial activity where a company uses the money it is owed from customers (accounts receivable) as collateral for a loan.

Discount Period

The time span between the present date and the maturity date of a bill of exchange or other negotiable instrument during which it is sold at below its face value.

Credit Period

The time frame between when a purchase is made and when the payment for that purchase is due, without incurring any interest.

Cash Discount

A reduction in the price of an item for sale, offered by the seller as an incentive for the buyer to pay promptly.