Why Is Optimizing Search Engine Results Critical for Marketers

question 8

Multiple Choice

Why is optimizing search engine results critical for marketers?

• A) Over 40 percent of users quit searching after the first page of results.
• B) Almost 90 percent of users quit searching after the first page of results.
• C) Users tend to click on the first 10 links and then run a new search.
• D) Optimizing search engine results is not very important.

---

Definitions:

Financial Perspective

An viewpoint emphasizing the importance of managing a company's financial resources wisely to ensure its long-term success and stability.

Profit Margin

A financial metric that measures the percentage of revenue that exceeds the cost of goods sold, indicating the efficiency of a company in managing its expenses and profits.

Required Accounting Return

The minimum return that a company needs to achieve on its investments based on accounting principles, to satisfy stakeholders or internal benchmarks.

Depreciated Straight-line

A method of calculating depreciation by equally spreading the cost of an asset over its useful life.