In a Speech,David Poirier,executive VP,CIO of Hudson's Bay Company Said,"We

question 43

Multiple Choice

In a speech,David Poirier,executive VP,CIO of Hudson's Bay Company said,"We [Hudson's Bay Company] had all kinds of data in different places.We didn't have a single view of the customer until we focused on finding one method to manage relationships with our customers." What could Hudson's Bay use to profile customer segments for better CRM marketing efforts?

• A) a data mart
• B) a decision support system
• C) a customer information system
• D) a data warehouse

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Definitions:

Nitrogen

Nitrogen is a chemical element with the symbol N and atomic number 7, making up about 78% of the Earth’s atmosphere and essential for all living organisms.

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A city in the United States known for its industrial history and a water crisis that exposed residents to lead-contaminated water.

City Life

The characteristics and daily experiences of living in densely populated urban areas, including the social, cultural, and economic facets.

Rural Areas

Locations characterized by low population density and large open spaces, often associated with farming or agriculture.