Which of the Following Transforms Customer Data into Customer Information

question 5

Multiple Choice

Which of the following transforms customer data into customer information that a firm can use to make managerial decisions such as,"Who are our best customers and what actions can we take to keep them?"

• A) marketing research
• B) data mining
• C) cost-benefit analysis
• D) scanner-based data

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Definitions:

Engaged

A state where individuals are fully absorbed, enthusiastic, and motivated towards their work or activity.

Committed

the state of being dedicated to a cause, activity, or goal, often demonstrated through persistence and enthusiasm.

Ethical Cultures

The collective practices, beliefs, and values of an organization that influence the ethical behavior of its members.

Positive Organizational

Pertaining to practices or attitudes within an organization that contribute to a constructive and productive work environment.