Why Does CRM Concern Some Canadians

question 91

Multiple Choice

Why does CRM concern some Canadians?

• A) the large number of people who must be served
• B) not all customers have access to CRM marketing
• C) invasion-of-privacy issues
• D) the expense to consumers

---

Definitions:

Core Values

Fundamental beliefs or guiding principles that dictate behavior and can help people understand the difference between right and wrong within an organization.

Performance Excellence

Achieving outstanding levels of performance that meet or exceed an organization's goals and stakeholders' expectations, through continuous improvement practices and quality management.

Worker Involvement

The practice of including employees in the decision-making process of a business, often to improve morale, productivity, and ownership of work.

Core Values

These are the fundamental beliefs of a person or organization, guiding principles that dictate behavior and action.