As Flextime,consulting,telecommuting,and Downsizing Make It More Difficult for People to Donate

question 88

Multiple Choice

As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Canadian Blood Services has launched a CRM marketing campaign to boost awareness and repeat donations.Early in the campaign it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.What technique did the organization use to access donor information?

• A) niche marketing
• B) data mining
• C) predictive modelling
• D) customer segmentation

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Definitions:

Adjusting Entry

Journal entries made at the end of an accounting period to allocate revenues and expenses to the period in which they actually occurred.

NSF Check

A Non-Sufficient Funds (NSF) check is a check that cannot be processed because the account it is drawn on does not have enough funds.

Adjusting Entry

An accounting entry made at the end of an accounting period to allocate income and expenditure to the period in which they actually occurred.

Accounts Receivable

The money owed to a business by its customers for goods or services that have been delivered but not yet paid for.