As Flextime,consulting,telecommuting,and Downsizing Make It More Difficult for People to Donate

question 93

Multiple Choice

As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Canadian Blood Services has launched a CRM marketing campaign to boost awareness and repeat donations.Early in the campaign it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.What did the organization use CRM marketing to do?

• A) define customer service
• B) increase effectiveness of distribution strategy
• C) design targeted marketing communications
• D) cross-sell other products

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Definitions:

Operations Management

The area of management concerned with designing and controlling the process of production and redesigning business operations.

Inputs

Refers to the resources used in the production process, including raw materials, labor, and capital, essential for the creation of goods or services.

Outputs

The final products, services, or results that come from processes or activities within systems or organizations.

Operations-Related Activities

Tasks and processes directly involved in the production and delivery of services or goods.