By Listening to Customer Feedback and Informally Gathering Specific Comments

question 120

Multiple Choice

By listening to customer feedback and informally gathering specific comments on benefits and features that the marketing department thought interested customers,the manufacturers of SUVs have made sure that every seat has at least one cup holder.What did the manufacturers of SUVs use?

• A) perceptual application
• B) knowledge management
• C) database marketing
• D) learning

---

Definitions:

Cognitive Psychologists

Scientists who study mental processes such as perception, memory, thought, problem-solving, and language.

Aggressive Behavior

Actions or attitudes that demonstrate hostility or an intention to harm someone else, physically or psychologically.

Implicit Social Norm

Unwritten rules within a society or group that dictate acceptable behavior without directly stating them.