How Can the Success of CRM Be Directly Measured

question 9

Multiple Choice

How can the success of CRM be directly measured?

• A) by the increased revenue and profit levels of the firm
• B) by the decrease in costs to acquire new business and retain existing business
• C) by the effectiveness of the interaction between the customer and the firm
• D) by the breadth and depth of the customer database

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Definitions:

Recruitment

The process of finding, attracting, and selecting suitable candidates for employment to fill job vacancies within an organization.

Selection

The process of choosing the most suitable candidates for a position or task from a pool of applicants.

Central Tendency

A statistical measure that identifies a single value as representative of an entire distribution, commonly the mean, median, or mode.

Key Traits

Essential characteristics or qualities uniquely defining a person, object, or phenomenon.