Ford Canada Has Turned to the Internet to Help It

question 124

Multiple Choice

Ford Canada has turned to the Internet to help it stand apart from its competitors in the automotive industry.One Internet ad shows a Ford truck driving out of a forest with its engine roaring and mud splattering on the screen.The ad directed viewers to a site (www.ford.ca/builtfordtough) where they could sign up to receive direct mail from Ford.Ford Canada will combine this database with a database of new F-series truck owners to look for significant patterns and trends.What will Ford Canada use?

• A) an information search system
• B) data interpolation
• C) data mining
• D) data graphing