Which of the Following Techniques Used to Analyze Marketing Databases

question 12

Multiple Choice

Which of the following techniques used to analyze marketing databases considers whether a customer has made a purchase in the last 90 days as well as how often that customer makes a purchase?

• A) recency-frequency-monetary analysis
• B) predictive modelling
• C) customer valuation
• D) data mining

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Definitions:

Technical Expertise

The specialized knowledge, skills, and abilities in a specific field or technology required to perform complex tasks effectively.

Analytical Skills

The ability to systematically examine information or data and draw conclusions, crucial for problem-solving, decision-making, and evaluating outcomes in various contexts.

Social Skills

The abilities necessary for effective verbal and non-verbal communication and interaction with others.

Logical Skills

The ability to think, reason, and understand in a structured and coherent manner.