As Flextime,consulting,telecommuting,and Downsizing Make It More Difficult for People to Donate

question 20

Multiple Choice

As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Canadian Blood Services has launched a CRM marketing campaign to boost awareness and repeat donations.Early in the campaign it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.Where is the information about past donors stored?

• A) in the organization's data mine
• B) in the organization's database
• C) in the organization's information repository
• D) in the organization's spreadsheet

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Definitions:

Physical Arousal

A physiological response of the body to a stimulus, resulting in increased physical activity and alertness, often associated with sexual or emotional stimuli.

Cognitive Interpretation

a mental process that involves understanding and assigning meaning to perceptions, sensations, and information.

Schachter and Singer

Two psychologists known for their theory on emotion, suggesting that physiological arousal is interpreted in the context of the environment to produce the emotional experience.

Physical Arousal

A physiological response of the body to sexual attraction or excitement, involving increased blood flow, heart rate, and erection or lubrication.