What Are Two Effective Pricing Tactics,which Can Be Used During

question 135

Multiple Choice

What are two effective pricing tactics,which can be used during a recession,to hold or build market share?

• A) value pricing and bundling
• B) unbundling and price shading
• C) flexible pricing and price shading
• D) price lining and escalator pricing

Distinguish between different types of segmentation such as demographic, psychographic, behavioral, and lifestyle segmentation.

Understand the importance and characteristics of operational excellence in firms.

Differentiate between goals and objectives in marketing strategies.

Recognize aggressive marketing strategies and how they apply to companies like Google.

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Definitions:

Net Realizable Value

The estimated selling price of goods, minus the cost of their sale or completion.

Ending Inventory

The final value of goods available for sale at the end of an accounting period, calculated before the next period's beginning inventory.

Cost of Goods Sold

An expense reflecting the direct costs attributable to the production of the goods sold by a company.

LIFO Inventory Method

An accounting method that assumes the last items of inventory purchased are the first to be used or sold, affecting the cost of goods sold and inventory valuation.