After Establishing Pricing Goals,managers Should Estimate Total Revenue at a Variety

question 162

Multiple Choice

After establishing pricing goals,managers should estimate total revenue at a variety of prices.What should they do next? (Only after performing this task are they are ready to estimate how much profit and how much market share can be earned at each possible price. )

• A) Implement pricing segmentation.
• B) Set a corresponding cost for each price.
• C) Choose the ROI target.
• D) Estimate industry supply.

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