What Is the Basic Assumption Behind Value-Based Pricing

question 143

Multiple Choice

What is the basic assumption behind value-based pricing?

• A) Consumers are more concerned about price than quality.
• B) Additional long-term costs to manufacturers will increase.
• C) Increased profitability for wholesalers will increase the number of services they are willing to perform.
• D) The firm is both customer-driven and competitor-driven.

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