What Can a Marketing Manager Do to Make Demand for His

question 147

Multiple Choice

What can a marketing manager do to make demand for his or her product more inelastic?

• A) create similar offerings
• B) create supplier dependency
• C) change the package design
• D) cultivate selected supply

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Definitions:

Rate of Return

The net gain or loss on an investment over a specified period, expressed as a percentage of the investment's initial cost.

Percent Decline

A measurement of the decrease in the value or price of an asset or investment, expressed as a percentage.

Transfer Payments

Payments made by the government to individuals or other entities without the government receiving any goods or services in return.

Semiannually Compounded

Interest computed twice a year, applying to both the initial principal and the interest already accrued from the first half of the year.